Webinar
How a Strong Employer Brand Increases Engagement, Retention, and Wellness
12:00 PM - 1:00 PM ET
Free to Wellness Alliance members
For companies trying to navigate postpandemic employee engagement, having a strong brand is more important than ever. Studies show strong employer brands lead to 28% lower turnover, 50% reduced cost-per-hire, and 147% higher performance. An employer brand is how a company is perceived as a place to work, and building it is shaped by culture, leadership, employee experience, benefits, flexibility, and an authentic experience. Building a strong employer brand can be difficult, but in this talk, you'll learn how to build an effective employer brand and why investing in employee wellness strengthens internal culture and enhances external employer brand reputation.
Learning Objectives:
- Understand the critical role of employer branding—Attendees will learn how a strong employer brand directly impacts employee engagement, retention, and organizational success, supported by current statistics and case studies.
- Recognize the link between employee wellness and brand reputation—Attendees will explore how wellness initiatives, including mental health support, flexibility, and development, enhance internal culture and external employer branding.
- Apply practical strategies to strengthen employer brand and employee loyalty—Attendees will leave with actionable techniques to build a stronger brand through authentic leadership, wellness investment, and a values-driven culture.
