Health & Wellness United States Webinar

Adapt to Thrive: The New Brain Science of Sustainable Change, Motivation and Resilience for Uncertain Times

Free to members and nonmembers.

Art & Science of Health Promotion Conference Session Preview

We are living through a period of profound and accelerating change. Global epidemics of obesity and chronic disease, skyrocketing health care costs, the rise of AI, and geopolitical and climate disruptions are reshaping how we live, work and survive. For health promotion professionals, this demands a new kind of leadership—one rooted in adaptability and whole-person resilience. At the same time, neuroscience has quietly uncovered what may be the most important health discovery of our time: the habenula, a small structure in the brain that acts as a master control switch for behavior, motivation and mood. When activated by shame, judgment or unmet expectations, the habenula suppresses the very efforts we promote—healthy eating, exercise, mental well-being and whole person health. Understanding this mechanism changes everything.

Join us for this preview webinar to discuss the work of 2026 Art & Science of Health Promotion Conference Keynote Speaker, Dr. Kyra Bobinet, M.D., M.P.H. Dr. Bobinet brings 30+ years of studying and directing health interventions and discovery of the Iterative Mindset—a novel, neuroscience-based framework born from her research with people overcoming major social and health barriers. The Iterative Mindset outperforms common approaches like performance-based goals, tracking and incentives by aligning with how the brain is actually wired to change. Dr. Bobinet offers a new model for health and behavior change professionals: one that activates adaptability, builds true resilience and helps people thrive in an uncertain world.

• 

  Kyra Bobinet, MD, MPH

  CEO

  Fresh Tri