How The Krazy Coupon Lady Supports a Fully Remote Workforce

Since launching in 2009, The Krazy Coupon Lady (KCL) has grown from a kitchen-table blog into a remote-first media company helping millions of households make smarter spending decisions. Today, its fully distributed team works across more than 20 states, making intentional connection and employee support essential to the way the organization operates. KCL’s wellness strategy reflects that reality. Rather than relying on one-off programs, the company has built a thoughtful approach that connects benefits, culture, leadership, and employee feedback into a system designed to keep employee wellness at the forefront for a distributed workforce.

A Whole-Person Approach

At KCL, wellness extends beyond physical health. The company’s strategy considers mental, financial, social, spiritual, and professional well-being, with the goal of helping employees feel supported in work and life.

That broad view is especially important in a remote environment, where employees may have flexibility but fewer organic opportunities to connect. KCL addresses that gap by making wellness part of day-to-day operations, not an occasional initiative.

KCL supports this whole-person approach through benefits and initiatives such as:

• 100% employer-paid health care for the employee
• Preventive care campaigns
• Family planning support
• Physical wellness challenges
• Employee assistance and therapy resources
• A minimum-PTO policy that encourages time away
• Stress-management and resilience education
• HSA contributions, monthly phone, internet stipends, and at home stipend, and financial well-being education
• A structured buddy program for new hires
• Monthly culture and heritage celebrations
• Meaningful connection to the company’s mission
• Professional development opportunities
• Sabbaticals at five, ten, and fifteen years, with an accompanying bonus
• Work from Anywhere, allowing up to three weeks of work abroad
• Paid parental leave of twelve weeks for the carrying parent and eight weeks for the non-carrying parent

Connection With Intention

KCL describes remote work as both one of its greatest strengths and one of its biggest challenges. While a distributed model offers flexibility, it also requires intentional effort to build belonging and connection. To support employees from the start, KCL pairs each new hire with a paid buddy during their first month, giving them a go-to person for questions, context, and informal support.

Beyond onboarding, KCL helps employees build community through employee-led activities, culture-focused programming, and Slack communities. A rotating wellness committee also gives employees a voice in shaping the strategy, ensuring initiatives reflect the people they are designed to support. Together, these efforts make connection more accessible without requiring everyone to participate in the same way.

Measured and Accountable

KCL anchors its wellness strategy in the Wellness Alliance’s 7 Benchmarks: A Framework for a Well Workplace. By using the benchmarks to guide its approach, the company ensures wellness is not only encouraged, but also accessible, measured, and tracked over time.

The company monitors belonging, well-being, benefit use, event participation, and employee sentiment through surveys and quarterly wellness committee reviews. Those insights allow the team to adjust their strategy in real-time based on what employees actually need and want.

Executive sponsorship also keeps wellness visible. With co-founder Heather Wheeler serving as the executive wellness champion, the strategy remains connected to broader business goals such as engagement, retention, and trust.

Advice for Others

For organizations building or refining their own wellness strategy, KCL’s advice is to start with the foundation. Make sure leaders are visibly engaged, bring together a committee that includes rotating employee voices, and use data early to understand what employees need most. KCL also emphasizes the importance of looking beyond physical health and backing the work with a dedicated budget. That investment helps show employees that wellness is not just a program, but a real priority.

KCL’s approach shows that wellness in a remote or hybrid workplace is most effective when it is embedded into everyday culture, not treated as an add-on. Through meaningful benefits, intentional connection, clear accountability, and employee voice, The Krazy Coupon Lady helps its distributed team feel supported, connected, and able to thrive wherever they work.

The Krazy Coupon Lady is a 2025 Well Workplace Award recipient. Click here to review a complete list of award winners.

Interested in applying for a Well Workplace Award? The next submission window opens on August 3, 2026. Learn more about the Well Workplace Award application process here.

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  Ashton Sholund

  Associate Director, Wellness Education and Content

  Wellness Alliance

  As a Wellness Content and Information Specialist at the Wellness Alliance, Ashton is passionate about supporting employee well-being and advancing workplace wellness initiatives. With over 12 years of experience as a certified health coach, Ashton has worked extensively in the worksite wellness sector, empowering individuals and organizations to prioritize health and create sustainable wellness strategies. Outside of work, she enjoys group exercise classes and participating in a monthly book club to nurture both her physical and mental well-being.